Last Sunday, we participated in organising the Novel´s Designers catwalk, of the prestigious school ESNE, in Madrid at the “Museo de Traje” (Dress Museum). It was a success in all regards – we loved being a part of it, especially because it is an honour to support the new talent in the sector. Next, we
Marketing for a luxury brand is not the same as marketing for a mass consumer brand. Luxury brands have their own distinct personalities and exclusive natures meaning that traditional marketing – guerrilla tactics, consumer, mass communication – are exactly the opposite of what is needed. From here, the main doubt for luxury brands is, do
Fitur (International Tourism Trade Fair) arrived in Madrid last week, and with it, ever increasing new business opportunities are available in many countries and sectors. We, like every year, are there investigating what we will face in 2017, and are focusing on what is and what will be in the coming years, the real treasure of
Every year, 83 international trade shows take place in 8 specialised areas of the fashion industry, with a total of 178 editions in 4 of the 5 continents (Figure 1). Fashion trade shows continue to have a huge effect on the international field. They are a space in which the main players of the fashion