The Keys of Online Marketing in the Luxury Sector

Marketing for a luxury brand is not the same as marketing for a mass consumer brand. Luxury brands have their own distinct personalities and exclusive natures meaning that traditional marketing – guerrilla tactics, consumer, mass communication – are exactly the opposite of what is needed. From here, the main doubt for luxury brands is, do

Luxury Opportunities in India

Fitur (International Tourism Trade Fair) arrived in Madrid last week, and with it, ever increasing new business opportunities are available in many countries and sectors. We, like every year, are there investigating what we will face in 2017, and are focusing on what is and what will be in the coming years, the real treasure of

Geography of Fashion Trade Shows

Every year, 83 international trade shows take place in 8 specialised areas of the fashion industry, with a total of 178 editions in 4 of the 5 continents (Figure 1). Fashion trade shows continue to have a huge effect on the international field. They are a space in which the main players of the fashion